21 November 2016

Choosing the right car for you ... and why emotions matter.



With what seems to be an ever-increasing array of choices in the new car market, how do you actually make a decision? Jane Speechley wants to talk about emotions.


Okay, okay, before I lose half my readers with the mention of the ‘e’ word, let’s throw in some facts – quick.

According to a recent market study by the ACCC, nearly 1.2 million new cars were sold in Australia in the past year. That’s an increase of 3.8 per cent compared to the previous year, and the highest ever annual number of new cars sold in Australia. There’s a lot of choice.

As I’ve said before, one of the reasons I write about motoring is because your choice of vehicle has an enormous impact on your life. That why I think – contrary to what most experts will tell you – your car-buying decision should be driven by emotion.

Read more at https://practicalmotoring.com.au/voices/choosing-right-car-emotions-matter/

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