This week I decided to offer some advice to those car marketers who sit around in their warehouse offices and decide just how a car will be marketed to women.
Most of our content here at Practical Motoring is aimed squarely at the consumer, but today, I’m writing for the information of car manufacturers and products.
And it’s an important topic because it really impacts upon the experience of owning and driving a car – for me, and for about half of our Australian population.
Earlier this year, Summernats raised – as it always does – a lot of questions and discussion around the place of women in the automotive world.
Read more at https://practicalmotoring.com.au/voices/how-to-market-cars-to-women/
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